Working closely with Concierge Business travel I was provided with 2 jobs. Firstly, to take the product specifications provided by the product owner and turn it into a working prototype and secondly to create a brand identity including a logo suite and UI.
It was a 3 week turn around so I hit the ground running by sketching flow diagrams and getting initial feedback. I then wireframed a working prototype and presented it to the stakeholders. After minimal changes to the sign-in process the development team was able to get started.
The next stage was the logo suite and UI. Working closely with my creative director I mapped out keywords on an A3 sheet of paper where we discussed the potential direction. This lead to the idea of "discovery, discovering the potential of combining your points". This lead to the tagline "Your points. Your choice." and 3 key actions: Accrue, Review and Redeem.
From here we had a strong basis to create a unique, clean and functional UI that engages the user to discover more.